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The History of the Curly Wurly - The Great British Shop

The History of the Curly Wurly


The Curly Wurly is a delicious caramel-filled chocolate bar that's been enjoyed by people from all over the world for almost 50 years. It was first introduced to the public in 1970, where it immediately became popular due to its soft and chewy texture. If you're looking for a tasty treat or gift idea for friends and family members, this is definitely something that they'll love! In this article, we'll explore the history of this tasty treat as well as some fun facts about what makes it so unique.

Curly Wurly | British Food Canada

The Curly Wurly is a caramel product made by Cadbury.

The Curly Wurly is a caramel product made by Cadbury. It's a chocolate bar, but it's not just any old chocolate bar—it's British!

The history of the Curly Wurly goes back to 1970, when it was first introduced in England. The creator of this delicious confection was Norman Walker, who wanted to create a new kind of snack that could be eaten on the go (no forks required). The result was nothing short of perfection: chewy caramel wrapped in smooth chocolate.

The British public immediately fell in love with this sweet treat, and sales were so strong, they kept selling through multiple generations.

It has been available in the United Kingdom since 1970.

The Curly Wurly is one of the most popular chocolate bars in the United Kingdom. It was first introduced in 1970, and since then it has sold over 3 billion units worldwide.

The Curly Wurly's popularity stems from its price point, you get an affordable treat that will satisfy your sweet tooth without breaking the bank. Even better? You can find them at The Great British Shop, in store or online here


In 2017, the Curly Wurly was voted one of Britain's favourite chocolate bars with 9% of votes cast. Its success was attributed to its caramel filling, which helped it attract customers from all over the world.

The UK is a major market for Cadbury, and the Curly Wurly has been a classic British chocolate bar since it was launched in 1970.

The success of the Curly Wurly was attributed to its caramel filling; customers from all over the world have fallen in love with this classic British treat. In 2017, it was voted one of Britain's favourite chocolate bars alongside other sweets including Galaxy Caramel, Cadbury Dairy Milk and Terry’s Chocolate Orange.

Round up!

Despite its seemingly simple appearance, the Curly Wurly is a complex chocolate bar with a rich history. From its creation in 1970 to its current popularity as one of Britain's favourite chocolate bars, this sweet treat has been enjoyed for almost 50 years! If you're looking for something new and fresh that's still reminiscent of your childhood, then look no further than the Curly Wurly because it may just be what you need.

Curly Wurly | British Food Canada


You can order directly from our online shop, or come to our physical British store in Halifax, Nova Scotia located at 201 Chain Lake Drive!


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The Great British Shop is one of Canada’s leading and trusted British food distributors.

We ship across Canada, including Vancouver, Victoria, Surrey, Burnaby, Winnipeg, Edmonton, Calgary, Regina, Saskatoon, Toronto, Mississauga, Brampton, Hamilton, London, Markham, Windsor, Kitchener, Waterloo, Cambridge, Oakville, Burlington, Sarnia, Ottawa, Montreal, Quebec City, Laval, Gatineau, Moncton, Fredericton, Saint John, Charlottetown, Halifax, Dartmouth, Sydney, St John’s, Corner Brook and all points in-between!
More on our physical British store!

We are home to the largest and most authentic range of British baked goods this side of the Atlantic! We are committed to using fresh, locally sourced ingredients where possible and pride ourselves in the quality we provide, both in product and service. Our imported grocery is one of the largest in Canada, from your favourite British chocolate, crisps, Marks and Spencer and Battenberg cake to imported frozen goods including Warburtons bread, crumpets, Quorn, Linda McCartney and so much more. We carry a wide range of British style meats, including black pudding, British bangers, British bacon, Haggis and, Chipolatas and square sausage!


Established in 2019.

Our Halifax location is our first in Atlantic Canada, our family business stems from our chain of British Pride Bakery locations in Ontario. We opted to continue our growth in the Maritimes under the name in which our online shop operates to enhance our reputation online as well as add our own mark on the brick & mortar stage. We are Canada's largest chain of family owned British specialty stores and we've built our reputation on quality, service and authenticity.


Being an expat in Canada, I understand the need for British foods for fellow expats, generational Brits and British enthusiasts. The nostalgia and emotion tied to British products can all but eliminate homesickness, a simple sausage roll for lunch can hit the spot like nothing else and comfort foods people grew up with or come to love through parents, grandparents or trips to the UK are brilliant to have so easily accessible locally or delivered to your doorstep anywhere in Canada. Being able to bring authentic British style baked goods to the market is a great feeling and it's fantastic having the entire shop at my disposal when any homesickness might sneak up on me! Nothing a Cornish pasty and a shandy won't fix!

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