Tango Shocker Bar Apple - 11g

Born in the Rhondda

The firm behind Tango was Corona, founded by two grocers, William Thomas and William Evans, in response to the growing temperance movement. If people were being told to put the beer down, somebody had to sell them something else to pick up. Corona's first factory was in Porth, Rhondda, South Wales, and it grew to 87 depots and factories across Britain. In April 1958 it launched Tango, an orangeade set apart from regular Corona by real fruit and real sugar. By September 1958 the Beecham Group had bought the lot.

The slap heard round Britain

Then came the Orange Man. Created by the agency HHCL, filmed in 1991 and aired in 1992, the advert showed an orange-painted figure slapping a man after he drank Tango. It was the first in the long-running 'You Know When You've Been Tango'd' campaign. It was also withdrawn, after reports that children were copying the slap and injuring each other in school playgrounds. Possibly the most British advertising success there is: so popular it had to be stopped.

Out of the bottle

Beecham sold Tango, Corona and other soft drink brands to Britvic in 1986. Corona itself stopped trading as a brand in the late 1990s, but Tango carried on, and today it is owned and manufactured by Carlsberg Britvic subsidiary Britvic. The range includes real-fruit flavours such as orange, apple, cherry and mango, and the brand has been extended into non-drink products, bonbon sweets among them. Apple, then, is no stranger to the name. Approach with the caution you would give a man painted orange.