Two Weetabix, cold milk, and roughly ninety seconds before it sets like cement. Every British kitchen has an opinion on that window.
Weetabix is the breakfast half of Britain grew up on: the stacked biscuits in the box, the bowl on the table before school, the quiet row over whether the sugar goes on before or after the milk.
Some people eat fast. Some leave it to go soft on purpose and will defend that choice to anyone. Some just stand at the counter eating one dry.
Wherever you sit on that, the 12 pack is here, and the bowl is ready when you are.
A: It is, the British pack, shipped to you from within Canada. Same biscuits you had before school.
Q: How many biscuits are in the box?
A: Twelve. That is six breakfasts at two a bowl, which is how most of the country does it.
Q: Is it a good thing to send to someone who misses home?
A: Better than you would think. Nobody expects a box of Weetabix in the post, and nobody who grew up on it is anything less than delighted to get one.
More about Weetabix
In Britain, Weetabix is less a cereal and more a fixture. It sits on the middle shelf of most cupboards, it feeds school runs and student flats alike, and almost everyone has a number: two is standard, three is showing off.
People in Canada go looking for it because they want that exact biscuit. The same shape, the same way it soaks up milk, the same box they remember on the kitchen table. When breakfast is a habit you have had since you were small, close enough is not quite the point.
The 12 pack holds twelve biscuits, which is six breakfasts at two a bowl, or four if you are in the three camp. It keeps happily in the cupboard with the box folded shut. Cold milk is the classic, warm milk on a cold morning is the comfort version, and a few people swear by butter and jam on top. No judgement here.
It tends to go into the basket alongside the other morning staples people miss: a box of proper British tea, a tin of golden syrup, a jar of marmalade. Breakfast, sorted the way it used to be.
On the pack
HIGH IN VITAMIN D
Additional Information
Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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A handy shortcut to the British favourites flying out the door.
Everyone has a number. Two is respectable. Three means you have a long day ahead. Four means you are a teenage boy and nobody is going to stop you. Then there is the great argument: milk on and eat it fast, or leave it to go soft, the way your nan swore was correct. You will have an opinion, and it will be the right one. That is the Weetabix you grew up with, from Weetabix Limited in Burton Latimer, Northamptonshire, and your method has not changed since you could hold a spoon.
Read the full story
Australian by birth, Northamptonshire by trade
Here is one for the breakfast table. Weetabix was invented in Australia in the 1920s by Bennison Osborne. In 1930 Osborne and his New Zealand partner Malcolm Macfarlane sold the Australian and New Zealand rights for 'Weet-Bix' to Sanitarium Health Food Company, a separate company from the British maker. Then, on 13 August 1932, Weetabix Limited was founded, with its home in Burton Latimer. So if an Australian at work ever tells you it is theirs, you can both be a little bit right.
Owners change, the bowl does not
Weetabix had been under Chinese ownership by the Shanghai-based group Bright Food. In April 2017 the acquisition by Post Holdings was announced, valued at £1.4 billion, and Post Holdings is the parent company today. In 2012, marking its 80th birthday, Weetabix announced a £20 million upgrade of its Burton Latimer, Corby, Ashton-under-Lyne, Toronto and Boston factories. Big numbers. Nobody at your kitchen table cared. They cared whether there was any milk left.
The rest of the cupboard
Weetabix Limited also produces Alpen, Ready Brek, Weetos, Crunchy Bran and Puffins, which covers a fair chunk of a British childhood's breakfasts in one go. Ready Brek on a cold school morning. Weetos when someone else was doing the shopping. Weetabix Food Co. is the second largest cereal brand in the United Kingdom, behind Kellogg's, which suits a box that never needed to shout. It just sat in the cupboard, and somehow there were always two left.
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Christmas is on its way
The Christmas range lands from the UK in early November.
The day it arrives we unpack it, pack your order and send it on its way. Advent calendars go first, and everything reaches you within a few days wherever you are in Canada.
Order now and it has your name on it. The favourites go early every year. The people who leave it until December are the ones who miss out.
