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Christmas orders start shipping November 10th!

Diddly Squat Farm Blackberry Jam - 340g

Original price $23.99 - Original price $23.99
Original price
$23.99
$23.99 - $23.99
Current price $23.99
Availability:
In stock, ships from Canada

About our best-before dates

We work hard to bring proper British groceries to Canada, but importing food across an ocean is not as tidy as stocking a supermarket shelf down the road.

Some products arrive with long dates. Some arrive with shorter ones. Different products come through the import process with different shelf lives, so the dates are not always as neat or predictable as they would be in a regular Canadian supermarket.

Most online grocery shops do not show best-before dates unless something is getting close. We do it differently.

If you were shopping in our Halifax store, you could pick up the product, turn it over, and check the date before buying. We think our online customers should get that same level of transparency.

That is why we show best-before dates clearly on our products.

What "best before" actually means

A best-before date is about quality — flavour, texture, freshness, and how the product is expected to be at its best.

It is not the same as a "use by" or expiry date, which only appears on certain regulated foods.

For everyday groceries like chocolate, biscuits, crisps, sweets, tea, sauces, jams, and pantry items, the best-before date is a quality marker, not a safety marker.

Why our dates vary so much

British imports are unpredictable. We do not get to choose every date that arrives in Canada, and different products naturally come with different shelf lives.

A jar of sauce may have months or years on it. A bag of crisps might arrive with a much shorter window and still be completely normal for that type of product.

We check dates, show them clearly, and give you the information before you buy — because that is how it should be.

What the colours mean

  • More than 30 days remaining
  • Within 30 days
  • Within 5 days, or past the best-before date

The product page will still show the actual date, so you can decide what works for you.

Why some customers like shorter dates

Many of our regular customers deliberately shop shorter-dated items when the price makes sense.

A chocolate bar with two weeks left is often every bit as good as one with six months left — and if we can pass on a saving instead of letting perfectly good food go to waste, everyone wins.

It is not about cutting corners. It is about being clear, fair, and sensible with stock that has travelled a long way to get here.

Questions about a specific product? Email help@thegreatbritishshop.ca — we read every message.

About our best-before dates

We work hard to bring proper British groceries to Canada, but importing food across an ocean is not as tidy as stocking a supermarket shelf down the road.

Some products arrive with long dates. Some arrive with shorter ones. Different products come through the import process with different shelf lives, so the dates are not always as neat or predictable as they would be in a regular Canadian supermarket.

Most online grocery shops do not show best-before dates unless something is getting close. We do it differently.

If you were shopping in our Halifax store, you could pick up the product, turn it over, and check the date before buying. We think our online customers should get that same level of transparency.

That is why we show best-before dates clearly on our products.

What "best before" actually means

A best-before date is about quality — flavour, texture, freshness, and how the product is expected to be at its best.

It is not the same as a "use by" or expiry date, which only appears on certain regulated foods.

For everyday groceries like chocolate, biscuits, crisps, sweets, tea, sauces, jams, and pantry items, the best-before date is a quality marker, not a safety marker.

Why our dates vary so much

British imports are unpredictable. We do not get to choose every date that arrives in Canada, and different products naturally come with different shelf lives.

A jar of sauce may have months or years on it. A bag of crisps might arrive with a much shorter window and still be completely normal for that type of product.

We check dates, show them clearly, and give you the information before you buy — because that is how it should be.

What the colours mean

  • More than 30 days remaining
  • Within 30 days
  • Within 5 days, or past the best-before date

The product page will still show the actual date, so you can decide what works for you.

Why some customers like shorter dates

Many of our regular customers deliberately shop shorter-dated items when the price makes sense.

A chocolate bar with two weeks left is often every bit as good as one with six months left — and if we can pass on a saving instead of letting perfectly good food go to waste, everyone wins.

It is not about cutting corners. It is about being clear, fair, and sensible with stock that has travelled a long way to get here.

Questions about a specific product? Email help@thegreatbritishshop.ca — we read every message.

 
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About Diddly Squat Farm Blackberry Jam

About Diddly Squat Farm Blackberry Jam

You have watched a man who used to review supercars try to work out a tractor. Now you can put his farm on your toast.

Diddly Squat Farm Blackberry Jam comes from the Oxfordshire farm made famous by Clarkson's Farm, and it is the UK jar, shipped from within Canada.

Blackberry is the jam of late summer hedgerows, purple fingers and a scratch or two you pretended not to mind. Spread it thick. Nobody at Diddly Squat would do it any other way.

It also starts conversations. Leave it on the counter and see who asks about it first.

Shop more Diddly Squat in Canada or browse the full range of British jams and spreads available from The Great British Shop.

Frequently asked questions about Diddly Squat Farm Blackberry Jam

Q: Is this jam from Jeremy Clarkson's farm?

A: Yes, it carries the Diddly Squat Farm name, the farm in Oxfordshire you know from Clarkson's Farm. Whether he made it himself is another matter, and we would not ask Kaleb.

Q: How big is the jar?

A: It is a 340g jar. Enough for a good run of breakfasts, or a couple of weekends of scones if you are generous with it.

Q: Is it a good gift?

A: For anyone who has watched the show, very. It is the sort of present that gets photographed before it gets opened.

More about Diddly Squat Farm Blackberry Jam

Blackberry jam has always been the slightly wilder cousin of strawberry. It is what goes on a warm scone when someone wants a change, on hot buttered toast on a grey Sunday, or into the middle of a jam roly-poly when the custard is already on.

In Canada, people come looking for this one for two reasons. Some grew up with blackberry jam in the cupboard and simply miss it. Others have watched every episode of Clarkson's Farm and want a jar from the place itself, ideally to leave somewhere visible.

It is a 340g jar, a proper breakfast-table size. It sits happily in the cupboard until you open it, then goes in the fridge like any other jam. A teaspoon on the side of the plate is allowed. A teaspoon straight from the jar is between you and the fridge light.

It sits nicely next to a box of proper British tea and a packet of crumpets, which is more or less a full breakfast plan. Add some British biscuits and you have a parcel that will make a Clarkson's Farm fan very quiet for a while.

Additional Information

Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.

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What our customers say

4.8 from 490+ Google Reviews
Love the fresh baked pies and treats! Only place to get proper meat pies and pasties. And love the peeps who work there. Great banter!
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The story of Diddly Squat Farm Blackberry Jam

Jam from a farm called nothing

A jam from a farm named after how little it produces. You have to admire the honesty. You will know the place from Clarkson's Farm on Amazon Prime Video, and you will know about the queues. This jar skips the queue entirely. Jam on hot buttered toast is about as British a breakfast as it gets, and the official shop says its jams are homemade using produce from Diddly Squat Farm. Not bad going for a man who named his own farm after nothing.

Read the full story

A thousand acres of diddly squat

Jeremy Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until his retirement in 2019, and after that Clarkson began farming it himself. He renamed it Diddly Squat to indicate its lack of productivity, the phrase being slang for the least amount, or nothing. Most people would keep that sort of thing quiet. He made it the name. Then Clarkson's Farm made it internationally known.

Forty tonnes of accidental potatoes

The Diddly Squat Farm Shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan. It was Clarkson's idea, after he accidentally produced 40 tonnes of potatoes on the farm. Accidentally. Forty tonnes. The shop is now known for drawing very long visitor queues, and it once faced a two-month closure after a council dispute over the roofing material used on the building. A row with the council about a roof. Very British, start to finish.

From the Cotswolds to your toast

Diddly Squat products are produced on the farm itself or by neighbouring businesses in the Cotswolds. In 2024 they became available nationwide via Amazon Fresh, the first time they were sold on the UK high street. There is a lager too, Hawkstone, created from barley grown on the farm after a cut in government farm subsidies in 2021. The lager can wait. This one is for the toast, the scone, and the spoon you swear you only dipped in once.