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Spring Clearout Β· Up to 70% off β†’
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Fruittella Strawberry - 41g

Original price $2.99 - Original price $2.99
Original price
$2.99
$2.99 - $2.99
Current price $2.99
Availability:
In stock β€” ships from Canada

About our best-before dates

We work hard to bring proper British groceries to Canada, but importing food across an ocean is not as tidy as stocking a supermarket shelf down the road.

Some products arrive with long dates. Some arrive with shorter ones. Different products come through the import process with different shelf lives, so the dates are not always as neat or predictable as they would be in a regular Canadian supermarket.

Most online grocery shops do not show best-before dates unless something is getting close. We do it differently.

If you were shopping in our Halifax store, you could pick up the product, turn it over, and check the date before buying. We think our online customers should get that same level of transparency.

That is why we show best-before dates clearly on our products.

What "best before" actually means

A best-before date is about quality β€” flavour, texture, freshness, and how the product is expected to be at its best.

It is not the same as a "use by" or expiry date, which only appears on certain regulated foods.

For everyday groceries like chocolate, biscuits, crisps, sweets, tea, sauces, jams, and pantry items, the best-before date is a quality marker, not a safety marker.

Why our dates vary so much

British imports are unpredictable. We do not get to choose every date that arrives in Canada, and different products naturally come with different shelf lives.

A jar of sauce may have months or years on it. A bag of crisps might arrive with a much shorter window and still be completely normal for that type of product.

We check dates, show them clearly, and give you the information before you buy β€” because that is how it should be.

What the colours mean

  • More than 30 days remaining
  • Within 30 days
  • Within 5 days, or past the best-before date

The product page will still show the actual date, so you can decide what works for you.

Why some customers like shorter dates

Many of our regular customers deliberately shop shorter-dated items when the price makes sense.

A chocolate bar with two weeks left is often every bit as good as one with six months left β€” and if we can pass on a saving instead of letting perfectly good food go to waste, everyone wins.

It is not about cutting corners. It is about being clear, fair, and sensible with stock that has travelled a long way to get here.

Questions about a specific product? Email help@thegreatbritishshop.ca β€” we read every message.

About our best-before dates

We work hard to bring proper British groceries to Canada, but importing food across an ocean is not as tidy as stocking a supermarket shelf down the road.

Some products arrive with long dates. Some arrive with shorter ones. Different products come through the import process with different shelf lives, so the dates are not always as neat or predictable as they would be in a regular Canadian supermarket.

Most online grocery shops do not show best-before dates unless something is getting close. We do it differently.

If you were shopping in our Halifax store, you could pick up the product, turn it over, and check the date before buying. We think our online customers should get that same level of transparency.

That is why we show best-before dates clearly on our products.

What "best before" actually means

A best-before date is about quality β€” flavour, texture, freshness, and how the product is expected to be at its best.

It is not the same as a "use by" or expiry date, which only appears on certain regulated foods.

For everyday groceries like chocolate, biscuits, crisps, sweets, tea, sauces, jams, and pantry items, the best-before date is a quality marker, not a safety marker.

Why our dates vary so much

British imports are unpredictable. We do not get to choose every date that arrives in Canada, and different products naturally come with different shelf lives.

A jar of sauce may have months or years on it. A bag of crisps might arrive with a much shorter window and still be completely normal for that type of product.

We check dates, show them clearly, and give you the information before you buy β€” because that is how it should be.

What the colours mean

  • More than 30 days remaining
  • Within 30 days
  • Within 5 days, or past the best-before date

The product page will still show the actual date, so you can decide what works for you.

Why some customers like shorter dates

Many of our regular customers deliberately shop shorter-dated items when the price makes sense.

A chocolate bar with two weeks left is often every bit as good as one with six months left β€” and if we can pass on a saving instead of letting perfectly good food go to waste, everyone wins.

It is not about cutting corners. It is about being clear, fair, and sensible with stock that has travelled a long way to get here.

Questions about a specific product? Email help@thegreatbritishshop.ca β€” we read every message.

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Authentic British Foods Imported from the UK
Rated 4.9/5 From 435 reviews
About Fruittella Strawberry

About Fruittella Strawberry

Fruittella Strawberry is the kind of British sweet that barely needs an introduction if you grew up in the UK, but turns out to be surprisingly hard to find once you have left. The soft, chewy strawberry pieces in that familiar stick format have been a newsagent and corner shop staple for decades, and the 41g single stick is exactly the size you remember picking up without much deliberation.

Each stick contains the soft, fruity chews Fruittella is known for. The texture is properly chewy rather than gummy or hard, and the strawberry flavour is straightforward in the best possible way. There is no particular ambiguity about what you are getting, which is usually what you want from a chewy sweet you have eaten since childhood.

The Great British Shop stocks the genuine UK-made version, imported from the United Kingdom and available to order online in Canada without waiting on a parcel from overseas or hoping a family member remembers to pack it. For British expats who have been quietly missing a specific sweet since moving to Canada, this is the one.

Fruittella Strawberry is gluten-free and nut-free, which is worth knowing if you are buying for someone with those considerations. It is made in the United Kingdom and comes in the single 41g stick format.

Shop more British sweets available to order across Canada from The Great British Shop.

Ingredients, Nutrition & Storage
Nutrition Facts / Valeur nutritive

Ingredients

Glucose Syrup, Sugar, Coconut Oil, Strawberry Juice from Concentrate (3%), Acids (Citric Acid, Malic Acid), Maltodextrin, Emulsifiers (Mono-and Diglycerides of Fatty Acids, Sucrose Esters of Fatty Acids), Humectant (Glycerol), Gelling Agent (Gum Arabic), Cocoa Butter, Natural Flavouring, Concentrates (Black Carrot, Elderberry), Thickener (Gellan Gum)

Frequently asked questions about Fruittella Strawberry

Q: Do Fruittella Strawberry chews contain gelatine?

A: The standard version of Fruittella Strawberry 41g does contain gelatine, which means it is not suitable for vegetarians or vegans. That said, the product data does list a vegan-friendly version as an alternative, so it is worth confirming which version you are ordering. The standard stick is a classic chewy sweet in the British tradition, and gelatine is what gives it that satisfying, slightly resistant chew.

Q: What does Fruittella Strawberry taste like?

A: Fruittella Strawberry is a soft, chewy sweet with a straightforward strawberry flavour that comes from strawberry juice from concentrate. It is sweet rather than sharp, with a gentle fruitiness rather than anything aggressively artificial. The texture is the main event: dense and chewy in the way that makes a single stick last longer than it has any right to. It is the sort of sweet people remember very specifically from British newsagents.

Q: Is Fruittella Strawberry 41g a UK import, and is it gluten-free?

A: Yes on both counts. Fruittella Strawberry 41g is imported from the UK and is confirmed gluten-free and nut-free. It comes as a single 41g stick, which is the format people in Canada tend to remember from corner shops and school tuck boxes. For anyone building a British sweets order, it is exactly the sort of oddly specific item that is hard to source locally and easy to justify adding.

More about Fruittella Strawberry

Fruittella sits in a well-established corner of the British confectionery world: the soft, fruit-chew category that also includes names like Starburst and Chewits, but with a texture and sweetness level that long-time fans tend to find a bit more restrained and satisfying. The strawberry variety is the one most closely associated with the brand in the UK, and the single-stick format is how most people remember encountering it.

For Canadians who grew up in Britain, or who spent time there, Fruittella Strawberry is one of those specific sweets that does not have a straightforward local substitute. It is not that nothing else is chewy and fruity; it is that this particular one carries a specific memory, and that memory is hard to replicate with something else.

The 41g stick is a single-serving size, easy to post in a care package, tuck into a bag, or keep in a desk drawer. It is gluten-free and nut-free, which makes it a useful option for sharing. Storage is simple: a cool, dry place is all it needs.

Fruittella Strawberry fits naturally alongside other British sweets for anyone building out a proper UK-style sweet selection, whether that is for personal nostalgia or for a gift.

Ordered from within Canada rather than overseas, Fruittella Strawberry ships to Halifax, Kitchener, Vancouver and beyond without the uncertainty of an international parcel. A small sweet, but a specific one.

Additional Information

Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.

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4.9 from 435 Google Reviews
I love this store. Unique items you may not find somewhere else. Things you never knew you were looking for. And the scents and tastes of all the fresh baked goodies. Yum!
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