December does not properly start until somebody opens the first door before breakfast. The Moo Free White Chocolate Advent Calendar is that door, and the one after it, all the way down to Christmas Eve.
A little piece of white chocolate a day, from a British maker. It is the countdown that lived on the fridge or leant against the mantelpiece, the one you were told not to open early and opened early anyway.
This is the UK calendar, and it ships from within Canada, so a British Christmas can start counting down here too.
Frequently asked questions about Moo Free White Chocolate Advent Calendar
Q: How big is it?
A: It is a slim 70g calendar, a little piece of white chocolate behind each door. Small enough for a bedroom shelf, big enough to start a daily negotiation.
Q: Is it a good Christmas gift for someone who misses home?
A: Very much so, as long as it arrives before December. Every morning they open a door, they will think of home, and possibly of you.
Q: How does it arrive?
A: Packed flat and carefully in a parcel, so the doors stay shut until they are meant to open. What happens after that is between them and their conscience.
More about Moo Free White Chocolate Advent Calendar
In Britain the advent calendar is not optional. It goes up on the first of December, usually in the kitchen, and the morning door becomes a ritual as fixed as the school run.
People in Canada look for this one because it is the countdown they grew up with, and they want the kids to have the same small daily argument about whose turn it is. Some buy it for themselves. Nobody has to know.
It is slim and light, with 70g of white chocolate spread across the month, so it stands happily on a shelf or tucks into a parcel. Keep it somewhere cool and dry, well away from the radiator, or the later doors will have a hard time of it.
It tends to go home alongside the rest of a UK Christmas: a selection box for Christmas morning, a tin for passing round after dinner, a few stocking fillers. The calendar just gets there first.
Additional Information
Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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A handy shortcut to the British favourites flying out the door.
The story of Moo Free White Chocolate Advent Calendar
By Aaron A. | October 13, 2026
One door a day, allegedly
Nobody has ever opened just the one door. You know this. You have watched a child find tomorrow's chocolate by Tuesday lunchtime and look you dead in the eye. Moo Free's White Chocolate Advent Calendar is that whole December ritual: the countdown on the kitchen windowsill, the row over whose turn it is, a British Christmas getting closer one door at a time. And it exists because people asked Mike and Andrea Jessop for exactly this, over and over, until they made one.
Read the full story
They put the house on it
In 2008 the Jessops made a small number of Easter eggs. They proved so popular that the requests came flooding in, an Advent calendar among them. So they re-mortgaged their house to pay for machinery and ingredients, then spent two years perfecting the recipe. Moo Free officially launched in May 2010. The idea from the start was to let more children join in the traditional seasonal chocolate occasions, Easter eggs and Advent calendars included. Nobody should have to watch from the sidelines while the doors get opened.
Devon, then a fair bit further
Holsworthy, Devon is home. A second factory opened there in 2014, right next to the first, to meet rising global demand. In 2016 Moo Free won a Queen's Award for Enterprise, after tripling its production capacity to supply the US and Chinese markets and exporting to more than 30 countries. Back home, their chocolate has been stocked in over 400 Marks and Spencer stores across the UK. Not bad for a couple who started with a few Easter eggs and a re-mortgaged house.
Still the Jessops' show
Moo Free is still family-run, still led by Mike and Andrea, and now employs over 60 people in Devon. The factories and head office send zero waste to landfill. Which leaves just one waste problem for your December: the empty calendar on Christmas Eve, every door hanging open, and someone insisting it was like that when they found it.
Restocks, new arrivals & offers
Get first dibs on restocks and proper British finds
New arrivals, giveaways, offers and the occasional very British email.
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Christmas is on its way
The Christmas range lands from the UK in early November.
The day it arrives we unpack it, pack your order and send it on its way. Advent calendars go first, and everything reaches you within a few days wherever you are in Canada.
Order now and it has your name on it. The favourites go early every year. The people who leave it until December are the ones who miss out.
