About Werther's Original Golden Mix
About Werther's Original Golden Mix
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Werther's Original Golden Mix
Grandad's coat pocket, sorted
Somewhere in Britain, in a coat pocket, there is a Werther's. There always is. You probably remember being handed one in the back of the car, or at the end of a long Sunday visit, with a look that said you had behaved yourself for once. These come from August Storck KG, the German confectioner that owns the Werther's Original brand. Unwrap one and you are about nine again, trying not to crunch it before the next junction.
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A town called Werther
August Storck founded the company in 1903 in Werther, Westphalia, Germany. Read the town name again slowly. The founder later changed the family name to Oberwelland, which is exactly the sort of detail that wins a pub quiz and loses a friendship. After the Second World War, a new, larger and more modern production facility was built in Halle, Westphalia. These days the company is headquartered in Berlin, and it is owned by Axel Oberwelland. Same family, different name.
Echte, then Original
The sweet itself arrived in 1969 under the German name Werthers Echte. The international name Werther's Original was adopted in the 1990s for export markets, and that is the name you know. You will remember the adverts, though. From the late 1980s, television in Germany and the UK showed an older man offering a Werther's to a boy. In the British version, that man was the actor Arnold Peters. A whole generation of grandads quietly took notes.
Good company in the cupboard
Storck lists Werther's Original as one of its core brands, alongside Toffifee, merci and RIESEN, so it keeps decent company. In British houses it keeps its own: the glovebox, the handbag, the bowl on the side at your nan's that never seemed to empty. Wherever it lives, it gets passed round. Somebody always takes two and swears they only took one. You know who you are.