About Walkers Squares Salt & Vinegar
About Walkers Squares Salt & Vinegar
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Walkers Squares Salt & Vinegar
The lunchbox had a pecking order
Somebody always had the Squares, and everybody else wanted to swap. You remember the rustle at break time, the bag opened before the bell had finished ringing, the last corner tipped straight into your mouth so nobody could ask for it. Walkers Squares Salt & Vinegar belong to that world of packed lunches, playgrounds and the bus home. They come from Walkers in Leicester, the largest crisp manufacturer in Britain, and you know the bag before you have read a word on it.
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A butcher, a fish fryer, a plan
Henry Walker was a butcher, originally from Mansfield, who moved to Leicester in the 1880s. Wartime meat rationing hit his butchery trade, so the business went looking for something else to sell. In 1948, under managing director R.E. Gerrard, the firm began frying potato slices in a fish fryer. That was the start of Walkers crisps. Not a grand vision, not a boardroom. A butcher's shop, a fryer meant for fish, and a city that has been eating the results ever since.
From Leicester to everywhere
Cheese and onion arrived in the mid-1950s, inspired by the popularity of the ploughman's lunch, and became the brand's best-selling flavour. Salt & Vinegar followed in 1967. The Walker family sold the business in 1970 to Standard Brands, and since 1989 Walkers has been owned by PepsiCo, which also owns Frito-Lay. Home is still Leicester, where the factory is the largest crisp production plant in the world, turning out over 11 million bags of crisps a day. That is a lot of break times.
A face you already know
Since 1995 the face on the adverts has been Gary Lineker, Leicester-born former footballer, so for a fair few of us crisps and Gary arrive in the same thought. Walkers has sponsored the UEFA Champions League and the UEFA Super Cup, which feels about right: crisps and football have shared a sofa for as long as anyone can remember. Salt & Vinegar was always the bag people had opinions about. You either went straight for it or left it for someone braver.