About Lucozade Energy Original
About Lucozade Energy Original
Frequently asked questions about Lucozade Energy Original
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Lucozade Energy Original
The bottle that meant you were poorly
For years, nobody in Britain bought Lucozade because they felt brilliant. You got it because you were off school, tucked up on the sofa, and someone had been to the chemist on your behalf. For decades it came in a glass bottle wrapped in yellow cellophane, sold by pharmacists and carried in by hospital visitors along with the grapes. The old line on the bottle said it plainly: 'Lucozade. Aids recovery.' Open one now and you are nine years old again, with a temperature and the telly on.
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It started behind a chemist's counter
The drink was invented in 1927 in Newcastle, where William Walker Hunter had taken over the pharmacy business of William Owen. He called it Glucozade and registered it as a trademark, trading as W. Owen & Son at 151 Barras Bridge, Newcastle-upon-Tyne. In 1929 the name lost its G and became Lucozade. In 1938 Hunter sold it to the Beecham Group, who marketed it as Lucozade. Not bad going for something dreamt up in a Newcastle pharmacy.
From sickbed to starting line
In 1982 the bottle stopped saying 'Aids recovery' and started saying 'Replaces lost energy', as the brand moved towards being an energy and sports drink. Same name, new job. Beecham became SmithKline Beecham in 1989, then GlaxoSmithKline in 2000. In September 2013 GlaxoSmithKline sold the Lucozade and Ribena business for £1.35bn to the Japanese company Suntory Beverage & Food. The company names kept changing. The name on the bottle stayed put.
Made in the Forest of Dean
Lucozade is made in England at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean. The site is run today by Suntory Beverage and Food GB&I, the current producer of Lucozade and Ribena. It is the highest-selling energy drink in Britain and Ireland, and it has also been sold in Africa, Asia and Australasia. So it travels well. Handy, really, because so did you.