About Nestlé Dairy Box
About Nestlé Dairy Box
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Nestlé Dairy Box
One each, and choose carefully
A box of chocolates on the coffee table is a test of character. You get one. You take ages choosing, and then an uncle you barely know leans over and takes the one you had your eye on. Rowntree's launched Dairy Box in the 1930s as a boxed chocolate assortment, and lifting the lid still does the same thing in any front room: the chatter stops, hands hover, and everyone pretends they are not counting.
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A York firm with a sweet tooth
Rowntree's traces its roots to a cocoa and chocolate business that Henry Isaac Rowntree bought in York in 1862. In the 1930s the firm launched Dairy Box, Kit Kat (1935, when it began life as 'Chocolate Crisp', a four-finger wafer bar, and was renamed Kit Kat within a couple of years) and Smarties (1937). Not a bad decade's work. Kit Kat is still produced at Nestlé's factory on Haxby Road in York. Have a break. You know the rest.
Meanwhile, in West Yorkshire
Mackintosh's of Halifax, West Yorkshire, launched Quality Street in 1936 as an assortment of wrapped toffees and chocolates in a tin, and took the name from a J. M. Barrie play. In 1969 Mackintosh's merged with Rowntree's to form Rowntree Mackintosh. Then in 1988 Nestlé bought the lot, bringing Kit Kat, Quality Street, Smarties, Rolo and Aero into its British portfolio. Quite the family to marry into.
The Swiss end of the story
Nestlé itself goes back to Henri Nestlé, a German-born pharmacist who settled in Vevey, Switzerland, and developed a powdered milk-based infant food, Farine Lactée, in 1867. The modern company was formed in 1905, when his firm merged with the Anglo-Swiss Condensed Milk Company. None of which matters much once the box is open and there is exactly one left. Nobody wants to be seen taking it. Everybody wants it.