About Moo Free Selection Box
About Moo Free Selection Box
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Moo Free Selection Box
Chocolate before toast
The selection box gets opened before breakfast on Christmas morning. Nobody ever wrote that rule down, and nobody has ever needed to. You remember it: wrapping paper still all over the floor, one bar already half gone, a parent pretending not to notice. This one comes from Moo Free, a family firm in Holsworthy, Devon, and it slots straight into that scene. A small piece of a British Christmas, for the years when home is a long way off.
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They bet the house on it
Mike and Andrea Jessop started out in 2008 making a small number of Easter eggs. People liked them so much that the pair were flooded with requests for an Advent calendar and other products. So they re-mortgaged their house to fund machinery and ingredients, then spent two years perfecting the recipe. Moo Free officially launched in May 2010. The idea behind it was simple and rather lovely: more children getting to join in with Easter eggs and Advent calendars, the same as everyone else.
Next door, then everywhere
Demand kept climbing. In 2014 Moo Free opened a second factory in Holsworthy, right next to the first. Production capacity tripled to supply the US and Chinese markets, the chocolate went out to more than 30 countries, and in 2016 the company won a Queen's Award for Enterprise. Back home, the range has been stocked in over 400 Marks and Spencer stores across the UK. Not bad for a few Easter eggs.
Still the Jessops in charge
For all that, Moo Free is still family-run, still led by Mike and Andrea, and now employs over 60 people in Devon. The factories and head office send zero waste to landfill, which is more than can be said for the average living room by Boxing Day afternoon. As for the box: open it early, guard it well, and expect someone to ask for the last one. It is never theirs to ask for.