About Diddly Squat Farm Piccalilli
About Diddly Squat Farm Piccalilli
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Diddly Squat Farm Piccalilli
A jar with opinions
Piccalilli does not do subtle. It sits on the plate next to a wedge of cheese and a slice of pork pie and makes everything else look shy. You either grew up with a jar in the fridge door, or you grew up wondering why your dad got so excited about it. This one carries the Diddly Squat name, as in Jeremy Clarkson's farm near Chipping Norton. The official shop site says its jams, chutneys and condiments are homemade using produce from Diddly Squat Farm. So it arrives with a story attached.
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Named after nothing much
Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until his retirement in 2019, and then Clarkson began farming it himself. He renamed it Diddly Squat to indicate its lack of productivity, the phrase being slang for the least amount, or nothing. Honest, at least. Clarkson's Farm on Amazon Prime Video then made it internationally known, which is a lot of fame for a place named after nothing.
Forty tonnes of potatoes later
The farm shop was Clarkson's idea after he accidentally produced 40 tonnes of potatoes. Accidentally. He and Lisa Hogan opened the Diddly Squat Farm Shop in 2020, and it became known for drawing very long visitor queues. It also faced a two-month closure after a council dispute over the roofing material used on the building, which is about as British as a row gets. Products are produced on the farm itself or by neighbouring businesses in the Cotswolds, so the neighbours are in on it too.
From the queue to the cupboard
In 2024 Diddly Squat Farm Shop products went nationwide through Amazon Fresh, the first time they were sold on the UK high street. There is also Hawkstone Lager, created from barley grown on the farm after a cut in government farm subsidies in 2021. Piccalilli, though, belongs at the table. Cold ham, crusty bread, a jar in the middle, and one person who always takes far too much. You know who you are.