Tango Shocker Bar Orange - 11g

Born in the Rhondda, oddly

It starts with two grocers, William Thomas and William Evans, who founded Corona in response to the growing temperance movement. A soft drinks firm born out of people giving up the drink. You could not make it up. Corona's first factory was in Porth, Rhondda, South Wales, and it later grew to 87 depots and factories across Britain. Tango arrived as an orangeade in April 1958, set apart from regular Corona by the addition of real fruit and real sugar.

Sold twice, still orange

The Beecham Group bought Corona, and Tango with it, in September 1958, the same year Tango launched. In 1986 Beecham sold Tango, Corona and other soft drink brands to Britvic. Corona itself stopped trading as a brand in the late 1990s, but Tango carried on regardless. Today it is owned and manufactured by Carlsberg Britvic subsidiary Britvic, with real-fruit flavours such as orange, apple, cherry and mango, and the name has spread beyond drinks into sweets, bonbons included.

The slap heard round Britain

Then there was the advert. In 1992 an orange-painted figure slapped a man who had just drunk Tango, and the country gained a catchphrase: "You know when you've been Tango'd." The agency HHCL filmed it in 1991, and it was the first in a long-running campaign. It was also withdrawn, after reports that children were copying the slap and injuring each other in school playgrounds. Anyone who was in one of those playgrounds will not need reminding. Their cheek remembers too.