About Cadbury Heroes Pouch
About Cadbury Heroes Pouch
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Cadbury Heroes Pouch
The fight for the last one
Everyone has a favourite in the Heroes, and everyone is wrong except you. The pouch gets opened, the good ones vanish in about a minute, and somebody ends up holding the one nobody wanted, pretending they chose it. You know the routine. You grew up in it, on a sofa, with a film on and an older sibling who moved faster than you. All of it comes from Cadbury, the Birmingham firm whose name has been on British sweet wrappers for as long as anyone can remember.
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A grocer with a conscience
It started with a shop. John Cadbury opened a grocer's at 93 Bull Street in Birmingham in 1824, selling tea, coffee and drinking chocolate he prepared himself. He was a Quaker, and he promoted drinking chocolate partly as a respectable alternative to alcohol, which is one way to sell cocoa. From 1831 the business moved into factory production on Bridge Street. His sons, Richard and George, took over in 1861, and in 1866 they launched the purer 'Cocoa Essence' using a Dutch cocoa-pressing method.
A village with no pub
In 1879 the brothers opened a new, purpose-built factory at Bournville, south-west of Birmingham. George then developed Bournville into a model village for the firm's workers, famous for having no public houses. Brave, in Birmingham. Cadbury Dairy Milk arrived in 1905 and was the company's best-selling product by 1914, and the 'glass and a half of full-cream milk' slogan followed in 1928. Along the way came a merger with J. S. Fry & Sons in 1919, then another with Schweppes in 1969.
Still Birmingham, still Bournville
Kraft Foods acquired Cadbury in 2010, and Cadbury is now part of Mondelez International, created when Kraft split in 2012. The owners changed. The address did not: Cadbury chocolate is still made in Britain today at the historic Bournville factory in Birmingham. So when the pouch goes round your living room and the bargaining starts over who gets the last good one, you are keeping up a very old British habit. Mostly the bargaining part.