About Toblerone Milk Chocolate Bar
About Toblerone Milk Chocolate Bar
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Toblerone Milk Chocolate Bar
Nobody eats it neatly
There is no polite way to eat a Toblerone. You snap a triangle off and hurt your thumb, or you bite in from the side and hurt your pride. Everyone has tried both. Nobody has won. It is a row of little peaks in a box, and the struggle is part of the deal. Theodor Tobler devised that shape, so if your thumb has a complaint, he is the man to write to.
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A shop in Bern first
Jean Tobler owned his own confectionery shop in Bern, Switzerland, from 1868, producing chocolate confectionery from products supplied by other manufacturers. People wanted more. Demand did what demand does, and in 1899 a factory followed: the Fabrique de Chocolat Berne, Tobler & Cie, founded in Bern by Emil Baumann and Theodor Tobler. That is quite a step up from a shop counter. We run one, so we are allowed to say so.
Two cousins and a triangle
Theodor Tobler and his cousin Emil Baumann are the pair behind Toblerone. In 1908 Baumann created the recipe, and Tobler devised the triangular shape and the packaging. Neat division of labour. The name joins Tobler's surname to the Italian word torrone, which is tidier than most families manage when naming anything. The shape is commonly believed to have been inspired by the Matterhorn in the Swiss Alps. Toblerone is considered the world's first patented milk chocolate bar, which is a fine thing to have on the family record.
New names on the letterhead
The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs as Jacobs Suchard, before Kraft Foods, renamed Mondelez International, acquired it in 2012. Toblerone has been produced in Switzerland since 1908 and is exported from Bern to 120 countries and to 500 airports. That is a lot of airports. Mondelez has been moving some manufacturing to Slovakia, so some bars lose the 'Swiss' label and the Matterhorn outline on the packaging. The triangles carry on regardless. So do the sore thumbs.