About Diddly Squat Farm Dunkers Honey & Oat Biscuits
About Diddly Squat Farm Dunkers Honey & Oat Biscuits
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Diddly Squat Farm Dunkers Honey & Oat Biscuits
The farm you watched from the sofa
Of all the farms in Britain, this is the one you have probably watched from the sofa, wincing. Diddly Squat Farm Dunkers carry the name of Jeremy Clarkson's farm near Chipping Norton in Oxfordshire, and the name on the packet tells you the job: honey and oat, and made to meet a mug of tea. Put the kettle on. Open the packet. Try not to quote the series between dunks.
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A thousand acres of not much
Jeremy Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until he retired in 2019, and then Clarkson started farming it himself. He named it Diddly Squat, slang for the least amount, or nothing at all, on account of how little it produced. Honest, at least. Then the Amazon Prime Video series Clarkson's Farm made it known well beyond Oxfordshire.
Forty tonnes of potatoes later
The Diddly Squat Farm Shop opened in 2020, started by Clarkson and Lisa Hogan. It was his idea, after he accidentally produced 40 tonnes of potatoes. You have to put them somewhere. The queues outside are famously long, and there was a two-month closure after a council dispute over the roofing material on the building. In 2024 Diddly Squat Farm Shop products went nationwide through Amazon Fresh, the first time they were sold on the UK high street.
The dunk, debated
There is a long-running argument in Britain about which biscuit survives a dunk, and everyone has a view. Yours is firm. Your dad's is louder. Everyone has lost half a biscuit to the bottom of a mug and fished it out with a teaspoon when nobody was looking. These will not settle the argument, but they will make a wet afternoon feel like home. And if anyone asks, they are from the farm with all the potatoes.