About Diddly Squat Farm Blackberry Jam
About Diddly Squat Farm Blackberry Jam
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Diddly Squat Farm Blackberry Jam
Jam from a farm called nothing
A jam from a farm named after how little it produces. You have to admire the honesty. You will know the place from Clarkson's Farm on Amazon Prime Video, and you will know about the queues. This jar skips the queue entirely. Jam on hot buttered toast is about as British a breakfast as it gets, and the official shop says its jams are homemade using produce from Diddly Squat Farm. Not bad going for a man who named his own farm after nothing.
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A thousand acres of diddly squat
Jeremy Clarkson bought about a thousand acres near Chipping Norton in 2008, land that was formerly part of the Sarsden estate. A local villager contract-farmed it until his retirement in 2019, and after that Clarkson began farming it himself. He renamed it Diddly Squat to indicate its lack of productivity, the phrase being slang for the least amount, or nothing. Most people would keep that sort of thing quiet. He made it the name. Then Clarkson's Farm made it internationally known.
Forty tonnes of accidental potatoes
The Diddly Squat Farm Shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan. It was Clarkson's idea, after he accidentally produced 40 tonnes of potatoes on the farm. Accidentally. Forty tonnes. The shop is now known for drawing very long visitor queues, and it once faced a two-month closure after a council dispute over the roofing material used on the building. A row with the council about a roof. Very British, start to finish.
From the Cotswolds to your toast
Diddly Squat products are produced on the farm itself or by neighbouring businesses in the Cotswolds. In 2024 they became available nationwide via Amazon Fresh, the first time they were sold on the UK high street. There is a lager too, Hawkstone, created from barley grown on the farm after a cut in government farm subsidies in 2021. The lager can wait. This one is for the toast, the scone, and the spoon you swear you only dipped in once.