About Bonds of London Wine Gums
About Bonds of London Wine Gums
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Bonds of London Wine Gums
The jar behind the counter
Wine gums were the sweet you were trusted with before you were trusted with anything else. A paper bag from the corner shop, a quarter weighed out, and a long negotiation over who got the last one. Bonds of London made its name on exactly that sort of sweet, the kind that lived in a big jar behind the counter. Their wine gums sit among the retro classics the firm is best known for, right next to the sherbet lemons. You know the ones. You have probably chewed through a whole car journey on them.
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Old sweets, new owners
When Bonds of London changed hands in April 2016, the trade press described it as one of the UK's oldest sweet businesses. The buyer was Innovative Bites, a US-foods wholesaler founded in 2008 by Vishal Madhu, and it was a multimillion-pound deal. Madhu said Bonds had historically been known for traditional British sweets such as pick'n'mix jars and hanging bags. In other words, the stuff you spent your pocket money on, by the handful, while pretending you were only looking.
Same hands on the wheel
Plenty of old firms get bought and quietly lose the plot. Bonds kept its managing director, Philip Courtenay-Luck, who stayed on after the 2016 acquisition. Then Innovative Bites kept going: a year after buying Bonds, it acquired pick'n'mix wholesaler Hancocks Cash & Carry in a deal worth about £100m. That is a serious amount of money spent by people who take sweets seriously. Good. Somebody has to.
Where wine gums actually live
Wine gums are not a sweet you eat once. They live in the glovebox, the coat pocket, the desk drawer at work that everyone knows about. They come out at the cinema and on long drives, and they are shared with exactly the right amount of reluctance. The bag goes round once politely. After that, you start counting. Somebody will swear they only had two. They did not.