Vimto No Sugar Added Real Fruit Squash Raspberry, Orange & Passionfruit - 725ml

Squash is the drink of a British childhood. It was there at birthday parties in plastic cups, in the bottle at the side of the football pitch, and in the jug on the table when your nan said fizzy drinks were for Saturdays. Vimto sits right at the heart of that, a name that still makes people from the North West go a bit misty.

Once squash is a habit, it sticks. People who moved to Canada years ago still reach for the bottle in the fridge door and find it missing, and that is usually the moment they start searching for Vimto by name.

It is a concentrate, so you dilute it to taste with still or sparkling water. The 725ml bottle lives happily in the cupboard until it is opened, then follow the label. Most people find their ratio within a glass or two and then defend it for life.

It tends to go in the basket with the other things that make a packed lunch feel British: a multipack of crisps, a packet of biscuits, maybe a second bottle of squash so nobody fights over the first.