Reese's Peanut Butter Eggs - 73g

In the British Easter aisle, most eggs come boxed, hollow and roughly the size of a rugby ball. These sit on the shelf below, smaller and solid, and they are the ones people actually reach for when nobody is watching.

If you grew up with an Easter basket that had these tucked in among the foil-wrapped eggs, you know the exact moment they belong to: Sunday morning, chocolate before breakfast, nobody stopping you. That is usually what someone in Canada is searching for when they type the name in.

The 73g pack is easy to drop into a basket, a lunchbox or a jacket pocket on the way out. Keep it somewhere cool and dry, well away from a sunny windowsill, and it will hold its shape until you get to it. Which will not be long.

Reese's is best known for its Peanut Butter Cups, so if the eggs win you over, the cups are the obvious next step. People also tend to pick these up alongside other Easter chocolate for the egg hunt, because one small pack never quite covers everyone.