Morrisons White Chocolate & Hazelnut Spread - 400g

Sweet spreads are a fixture of the British breakfast table, and supermarket own-label jars sit right alongside the big names. For plenty of households, the Morrisons jar was simply the one that went in the trolley every week, no debate.

That is why people go hunting for it once they have moved to Canada. It is not about finding any white chocolate spread. It is about the particular jar you grew up spreading too thickly on toast before school.

It comes in a 400g jar, which is enough for a fair run of breakfasts if you are disciplined, and about four days if you are not. Screw the lid back on and it lives happily in the cupboard. Toast and crumpets are the obvious home for it, pancakes are the less obvious one, and a teaspoon at midnight is the one nobody discusses.

People tend to pick it up alongside the rest of the breakfast cupboard: crumpets, a box of proper tea, and whatever spread the other half of the house insists on. One jar each keeps the peace.