Morrisons Orange & Ginger Marmalade - 340g

Marmalade is the British breakfast spread, the jar that lives next to the butter and never quite gets put away. Orange and ginger is the version for people who think plain marmalade could do with a bit more to say for itself.

Supermarket own-label is the stuff nobody thinks to pack in a suitcase and everybody misses within a month. You remember the name on the lid as much as the taste, and Morrisons is a name you only ever saw in Britain. That is usually why people go looking for it.

A 340g jar is a good few weeks of toast, depending on how heavy-handed the household is. It goes on toast and crumpets, onto a warm scone, and the odd spoonful ends up brushed over a ham or stirred into a sticky glaze when nobody is watching.

Most people put it in the basket next to a box of proper British tea, a pack of crumpets or a few other things from the British supermarket shelf. It is the start of a very good breakfast, and a fairly good argument for a second slice.