Morrisons Fine Cut Marmalade - 420g

In a British kitchen, jam is for scones and marmalade is for mornings. It sits beside the toast rack and the teapot, and the fine cut kind is for people who want the flavour without chewing their way through the peel.

An own-label jar is the hardest thing to find once you leave. Big brands travel. The supermarket's own jar stays put, so the one you picked up on the weekly shop at Morrisons becomes the thing you suddenly crave on a Tuesday in Canada.

It is a proper breakfast-table jar. Keep it in the cupboard until it is opened, then check the label for where it should live. Spread it on hot buttered toast or a crumpet, stir a spoonful into a bread and butter pudding, or brush it over a ham before it goes back in the oven.

People rarely buy marmalade on its own. It tends to go in the basket with a box of proper British teabags and something for the toaster, which is really just breakfast at home, rebuilt one jar at a time.