About Bonds of London Rhubarb & Custard
About Bonds of London Rhubarb & Custard
Ingredients, Nutrition & Storage
IngredientsIngrédients
AllergensAllergènes
Contains: May contain Nuts and Peanuts..
May contain: nuts, peanuts.
Contient : May contain Nuts and Peanuts..
Peut contenir : Noix, Arachides.
StorageConservation
Frequently asked questions about Bonds of London Rhubarb & Custard
More about Bonds of London Rhubarb & Custard
Additional Information
Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Bonds of London Rhubarb & Custard
The jar on the top shelf
You know the one. Top shelf, behind the counter, and you had to ask for it by name. Rhubarb and custard was the sweet you pointed at when the pocket money stretched to a small paper bag and not a penny more. Bonds of London is exactly the sort of name that filled those shelves, and this is the bag that takes you straight back to standing on tiptoe, watching the scales and willing them to tip a bit further.
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Old sweets, old firm
When Bonds of London changed hands in April 2016, the trade press described it as one of the UK's oldest sweet businesses. Not a bad line on the CV. The buyer was Innovative Bites, a US-foods wholesaler founded in 2008 by Vishal Madhu, and the deal ran to multiple millions of pounds. Madhu said Bonds had historically been known for traditional British sweets such as pick'n'mix jars and hanging bags. That is a very polite way of describing half the sweet shops of your childhood.
Same hands on the jars
Big deals have a habit of changing things nobody wanted changed. This one kept its managing director: Philip Courtenay-Luck stayed on with the business after the acquisition. The new owners clearly liked the sweet trade, because a year later Innovative Bites went on to buy pick'n'mix wholesaler Hancocks Cash & Carry in a deal worth about £100m. That is a lot of money riding on the British public still wanting a wine gum. Sensible bet, to be fair.
One for you, one for the jar
Put it next to the retro classics Bonds is best known for, the sherbet lemons and the wine gums, the sweets that live in a jar on the office desk or a bag in the car door. They get offered round once, out of manners. After that you start counting. And somebody always takes the last one, then swears blind there were two left when they looked.