About Bonds Fruit Jellies
About Bonds Fruit Jellies
Frequently asked questions about Bonds Fruit Jellies
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Packaging Accuracy. We keep product information as accurate and up to date as possible. Manufacturers sometimes change packaging, ingredients, nutritional information, allergen advice, pack sizes or branding without notice, so the product you receive may look slightly different from the images shown. If you have a question about ingredients or allergens before ordering, please get in touch and we will gladly check for you.
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The story of Bonds Fruit Jellies
The bag that never makes it home
Nobody buys fruit jellies for later. You tell yourself you will, then you are still in the car park and the bag is half gone. These come from Bonds of London, which trade press described as one of the UK's oldest sweet businesses when it changed hands in 2016. So the bag you are already rationing has a fair bit of history behind it. That will not slow you down, mind. It never slowed anybody down.
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Jars, bags and a sherbet lemon
Ask the man who bought the company what Bonds of London is known for and the answer is traditional British sweets: pick'n'mix jars and hanging bags. Its best-known jars include retro classics such as sherbet lemons and wine gums. In other words, the stuff you spent your pocket money on, one agonising decision at a time, while the shopkeeper stood there with the scoop. Nobody ever chose quickly. Nobody was ever meant to.
Serious money, quite literally
In April 2016, Bonds of London was bought by US-foods wholesaler Innovative Bites in a multimillion-pound deal. Innovative Bites was founded in 2008 by Vishal Madhu. The managing director, Philip Courtenay-Luck, stayed on with the business, which is reassuring when somebody has to keep an eye on the sherbet lemons. A year later, Innovative Bites went on to acquire pick'n'mix wholesaler Hancocks Cash & Carry in a deal worth about £100m. That is a lot of money riding on the humble pick'n'mix.
The one left in the bottom
Fruit jellies are a family argument waiting to happen. Everyone has a favourite, everyone swears they do not, and the bag goes round the sofa during the film until there is exactly one left. Nobody takes it. Nobody will admit to leaving it either. Then it quietly disappears overnight and the culprit is never found. You know how this goes. You were probably the culprit.